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Content Management

Content management is all about managing the content. It is a comprehensive process that is driven by the collaboration of technology to create, localize, publish and monitor the content. Companies and organization need content management to manage all information that they have including written documents as well as digital contents like text files, video files, and audio files.

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Understanding Content Management
Aside from managing content, this aspect of project management is also responsible for the creation, application, as well as completion of the content.

Stages of Content Management

Managing content has several stages and it is important to take note of these stages to determine the content life cycle. Below are the stages that are involved in the content management of any project.

  • Creation: The stage of creating content involves the development of contents needed for the project.
  • Localization : This stage involves editing and fine-tuning of the content in terms of the style of delivery or whether it needs to be translated for the native language stakeholders.
  • Publishing : As the name implies, this stage involves publishing the content so that it can be available to the end-users.
  • Administration : Once the content has been published, this stage is responsible for the managing of contents such as managing updates as well as version control.
  • Removal: Some contents become outdated through time. Content management also involves the removal or archiving of outdated contents.

One of the most crucial aspects of content management is the ability to manage different content versions as they evolve. In most cases, the editors are necessary to restore or edit older versions of contents especially if there were inconsistencies in the content that may lead to undesirable results in the future.

The Content Management System
Most project managers benefit from using content management systems to manage their content. There are many forms of content management systems and aside from web content management software, organizations and project managers can also benefit from using its own editorial staff organization, workflow publication, or database.

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Today, most of the common content management system is the web-based as it allows automated processing of all the stages mentioned above. With a content management system, it is easier to develop digitized media contents, identify the target audience, and execute workflow tasks by alerting project managers constantly. With the content management system, it is easier for project managers to keep track of the content even in archives for future references.

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